Interim HealthCare Inc. Wins Silver in 11th Annual Best in Biz Awards

Sunrise, Fla., December 23, 2021Interim HealthCare Inc., the nation’s leading franchise network of home care, senior care, home health, hospice and healthcare staffing services, has been named a silver winner in the Marketing Campaign of the Year category at the 2021 Best in Biz Awards.
 
Amid a challenging year for healthcare workers and an economic downcycle affecting many industries, Interim HealthCare launched its “Made for This” national recruiting campaign in December 2020 to invite individuals from all backgrounds to find a career with purpose in home healthcare. Through a comprehensive digital strategy including a dedicated microsite and social media campaign, the company sought to attract potential employees for a range of career paths from paraprofessionals to certified nursing assistants, licensed practical nurses, registered nurses, social workers, and therapists. The campaign centered around 19 real-life stories from employees across Interim HealthCare’s home healthcare and staffing service lines of the company, showcasing what defining trait led them to a career in home healthcare.

“I’m incredibly proud of my team for their work this year to address the growing need for home healthcare workers through creative recruiting efforts,” said Jennifer Sheets, CEO and president of Interim HealthCare Inc. “As more individuals realize the power of home healthcare, having skilled and passionate individuals to care for them is crucial. This recognition highlights the incredible opportunities available at Interim HealthCare and our commitment to providing meaningful care in the home to everyone who wants or needs it.”
 
In an increasingly competitive healthcare hiring market, the “Made for This” campaign has been remarkably successful in widening the talent pool to continue providing a dedicated and qualified applicant pipeline to support the increasing demand for home-based healthcare. In total, the campaign has garnered 85,000 microsite visits, resulting in over 6.3 million impressions. Interim HealthCare has also experienced a 33% increase in job post viewings and a 12.7% increase in applications, with paid social media efforts alone generating more than 3,200 candidate leads.
 
Best in Biz Awards is the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. This year’s Best in Biz Awards judges were impressed with the winning companies’ resilience and adaptability that allowed them to turn the challenges of the past 20 months into remarkable growth numbers, their exemplary dedication to their customers in matters small and large, and particularly, many winners’ efforts to maintain and deepen their commitment to the environment and local communities. The 2021 judging panel included, among others, writers from Associated Press, Barron’s, Consumer Affairs, Inc., USA Today and Wired.
 
To view the full list of winners in each category, click here.
 
For more information on Interim HealthCare and current job openings across the country, please visit: www.interimhealthcare.com/careers
 
About Interim HealthCare
Interim HealthCare Inc., founded in 1966, is a leading national franchisor of home care, hospice and healthcare staffing. It is part of Caring Brands International, which also includes UK-based Bluebird Care and Australia-based Just Better Care, both well-known franchise brands in their countries. With more than 575 franchise locations in eight countries, Caring Brands International is a global healthcare leader. Interim HealthCare in the United States is unique in combining the commitment of local ownership with the support of a national organization that develops innovative programs and quality standards that improve the delivery of service. Franchisees employ nurses, therapists, aides, companions and other healthcare professionals who provide 25 million hours of home care service to 190,000 people each year, meeting a variety of home health, senior care, hospice, palliative care, pediatric care and healthcare staffing needs. For more information or to locate an Interim HealthCare office, visit www.interimhealthcare.com.
 
About Best in Biz Awards
Since 2011, Best in Biz Awards has been the only independent business awards program judged by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Over the years, judges in this prestigious awards program have ranged from Associated Press to the Wall Street Journal and winners have spanned the spectrum, from blue-chip companies that form the bedrock of the global economy to some of the world’s most innovative start-ups and nimble local companies. Each year, Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 100 categories, including company, team, executive, product, and CSR, media, PR and other categories. For more information, visit: http://www.bestinbizawards.com.
 
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Media Contact:
RH Strategic for Interim HealthCare 
Email: [email protected]
Phone: (206) 264-1703

 
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