SUNRISE, FL - July 14, 2011 - After starring in more than 200 films and television appearances, Academy Award Winning actor George Kennedy is now taking on his most important role - monitoring his health. Kennedy has partnered with Interim HealthCare® Inc., the nation's first and finest healthcare and in-home care franchise company, and staring in their new television commercial debuting on July 11th on the Oprah Winfrey Network. In the 30-second ad, Kennedy passionately talks about his life, being 86 years old and his confidence and trust in his Interim HealthCare nurses in assisting with his daily routine.
"I've lived an amazing life, and I want the second half of my life to be just as fulfilling," said George Kennedy. "I'm looking to remain active, and Interim HealthCare provides me the comfort and support I need to keep me feeling at my best."
The commercial was directed by BFW Advertising and shot inside Kennedy's home in Boise, Idaho. Viewers are drawn into a close up of Kennedy reminiscing about his career and experiences, while picture frames and memorabilia fade in and out of the shot. Next, an Interim nurse is by his side as they look through old family photographs, and finally the Interim logo appears and a male voice can be heard highlighting the company's brand message, "When it matters most, count on us."
"Interim HealthCare prides ourselves in consistently being there for our patients when they need us the most," said Kathleen Gilmartin, CEO, Interim HealthCare. "Our continuum of home care services is well positioned to grow right alongside the increasing senior demographic."
Population data found that the group of people who are aged 65 and older is the fastest-growing in the nation, and this number is expected to double over the next 25 years. According to a recent article in Entrepreneur magazine, this demographic has been noted to reject the nursing home model used by their parents and are choosing to remain at home and independent for as long as they can; therefore, increasing the need for in-home senior care services such as those offered from Interim HealthCare.
"This new commercial targeted to seniors is the latest national marketing tool Interim HealthCare provides to our franchisees," added Linda Shaub, vice president of marketing, Interim HealthCare. "Our extensive marketing program is designed and focused on helping our owners grow their business within their local communities."
Franchisees also utilize comprehensive operations, financial, training and sales systems to assist in operating their business at maximum efficiency and effectiveness. Interim HealthCare franchise owners share a commitment to improving the lives of their patients and communities, and they continue to realize opportunities for growth in the growing baby boomer segment and home care industry.
Franchise opportunities are available throughout the country for candidates interested in joining the country's largest and oldest franchise healthcare company. Qualified candidates should possess a minimum net worth of $400,000, and a minimum liquidity of $50,000. Franchisees can expect their initial investment to range from approximately $115,500 to $188,500 including the franchise fee. Additional franchise information is available at www.interimfranchising.com
About George Kennedy:
George Kennedy has appeared in over 200 film and television productions. He is perhaps most familiar as the convict Dragline in "Cool Hand Luke" (for which he won an Academy Award), airline troubleshooter Joe Patroni in the "Airport" series, and as Captain Ed Hocken in "Naked Gun." Mr. Kennedy also spent 16 years in the army. His military career ended and his acting career began when a back injury in the late 1950's inspired him to seek out another line of work.
About Interim HealthCare:
Founded in 1966, Interim HealthCare® is the nation's first and finest healthcare franchise organization. Through a comprehensive network of more than 300 independently owned franchise offices, Interim HealthCare franchisees are the largest combined provider of community-based home care and health care staffing services. Interim HealthCare is unique in combining the commitment of local ownership with the support of a national organization that develops innovative programs and quality standards that improve the delivery of service through franchisees that employ more than 75,000 health care workers who serve 50,000 people each day. For more information or to locate an Interim HealthCare office, visit www.interimhealthcare.com.