Executive Vice President of Business Development & Personal Care and Support Services
Elizabeth Haslup Donaldson, Vice President of Marketing and Business Development, is responsible for our brand management and strategic development and implementation of all marketing initiatives within our franchise. Elizabeth started with her family’s company in May of 2004 after she graduated from college. She has been in a variety of positions throughout her time with the company but found her real niche and passion when she started marketing and growing business in the Charlottesville office in 2009. In 2015, she was promoted to managing the business development team and her job responsibilities include new product development, marketing training and support, website development, market research and advertising. She resides in Virginia Beach with her husband and son and she has a bachelor’s degree in Arts Management and Art History from Randolph-Macon College.