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Interim HealthCare Receives Four Awards in National Healthcare Advertising Awards CompetitionJune 21, 2004 Interim HealthCare won four awards in the 21st Annual Healthcare Advertising Awards presented by the Healthcare Marketing Report, a national publication. The Healthcare Advertising Awards program is the largest health care advertising awards competition in the country and received entries from 3,300 health care companies throughout the United States and five foreign countries. Judges evaluate each entry for exceptional quality, marketing execution, creativity and message effectiveness and select materials that are fresh, smart, memorable and new. Interim HealthCare's awards include two Gold, one Silver and a Merit. Competing in the "Television" category, Interim HealthCare received a Gold award for its "You Know Us" television spot. Interim's "Caring for Americans since 1966" mouse pad also received a Gold award in the "Imprinted Marketing Items" category. Judges selected Interim as the winner of the Silver award recognizing print ads and television spot that were submitted in other categories. The Merit award recognized a direct mail postcard titled, "Good Fortune for You" targeting home health care prospects. Linda Shaub, Assistant VP of Marketing at Interim HealthCare states, "We are pleased to receive awards in the Healthcare Advertising Awards competition. Since 1966, the Interim brand name has been recognized in the field of health care throughout the country. As the largest provider of home care and medical staffing services, we develop numerous marketing materials that target a variety of both business to business and consumer audiences. Our recognition further demonstrates our ability to effectively reach these target audiences through our advertisements, direct mail and collateral materials." Judges consist of a national panel of health care marketers, advertising creative directors, advertising professionals, health care consultants, marketing professors and the editorial board of Healthcare Marketing Report. The program gives health care companies a chance to test their programs and campaigns against the best in the country. Founded in 1966, Interim HealthCare is the nation's oldest proprietary national organization providing health care personnel at all skill levels in all settings. Through one of the country's most comprehensive networks of 600 offices (franchise and affiliates), Interim HealthCare provides diverse services including home care, facility supplemental staffing, occupational health staffing for business and retail companies, teaching and pharmaceutical use for patients at home and in physician offices and medical device training. Interim employs more than 50,000 health care workers and serves nearly 43,000 people each day. |
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